Sr Manager – Performance Marketing, India SA JOBS

As a Performance Marketing Ops, you will be the main POC in India and South Asia for the Global Performance Marketing org.

You’ll have a deep understanding of regional priorities and challenges; along with expertise in performance marketing and CRM. You will collaborate with Performance teams to deliver evergreen acquisition campaigns and global programs which are adapted to regional needs.

As well as facilitate alignment between Channel teams, Line of Business Leads and Regional stakeholders to prioritise resource deployment for initiatives capable of driving real business impact. What You’ll Do

• Be a key knowledge leader in the local business – input local context including legislative environment into global marketing communication and campaigns
• Work with marketing, research and operations teams to understand the challenges faced by the local business, and help develop scalable, regional programs to address these challenges.
• Oversee all Performance Marketing activity (Paid, SEO, Web, CRM etc.) for India, Bangladesh and Sri Lanka; collaborating with global teams to execute and deliver projects and campaigns.
• Work hand-in-hand with local operations teams and CRM deployment to ensure oversight on the overarching customer strategy and communications. Work with senior leadership to prioritise as needed.
• Help plan and prioritise key marketing tactics across lines of business and countries, to maximise country growth, revenue and efficiency targets.
• Build stakeholder trust between the global performance marketing org and local teams
• Monitor and ensure marketing campaigns deliver against monthly / annual targets in terms of users, orders, etc.
• Advise on marketing tactics (promo, creative message) to be used in ads and CRM.
• Assist with the localisation / translation process of ad copies, creative, emails etc. of local marketing, and act as a quality control for global programs that are localised.
• Analyse consumer patterns such as app download trends, conversion rate and competitor analysis to understand the effectiveness of media investment and advise on strategy.

What You’ll Need:

• At least 5 years of experience in paid social performance marketing, dedicated paid search engine marketing
• Excellent analytical skills with multivariate testing experience.
• Familiar with CPA, CPC, CPM, brand objectives and post-install metrics such as LTV.
• Ability to set goals and execute under tight deadlines.
• Experience in/around a start-up or mobile culture a plus – i.e. you can adapt to quick changes within both the company and mobile industry.

An understanding of the nuances of both the demand and supply side of a marketplace also a plus. About the Team This role is part of the Global Performance Marketing org; responsible for driving efficient growth for the business through performance campaigns. The APAC Regional Performance Marketing team is a crucial arm of this org; with a deep understanding of regional priorities and challenges; as well as having expertise in performance + CRM strategy.

We collaborate with global teams across each Line of Business (LOB) to deliver evergreen performance and global programs which are adapted to regional needs. We facilitate alignment between LOB teams and Regional Ops to prioritise resource deployment for initiatives capable of driving real business impact. At Uber, we ignite opportunity by setting the world in motion.

We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world. We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let’s move the world forward, together.